Privacy Policy

Last updated: January 28, 2026

This Privacy Policy applies to StashApp services (the "Services"), which include the StashApp mobile applications, websites, software, and related services, operated by Shophouse AI Pte Ltd ("we" or "us"), a company based in Singapore.

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with the Services.

Information We Collect

We collect your information in three ways: information that you provide, automatically collected information, and information from other sources.

Information You Provide

When you create an account, upload content, contact us directly, or otherwise use the Services, you may provide:

Account information: Date of birth, username, profile image, and contact details (email/phone) provided via third-party login services (e.g., Google, Apple).
User content: Comments, photographs, videos, and text that you choose to create, import, upload, or publish. This includes reels and places you save or share.
Messages: Content you compose, send, or receive through our messaging functionalities.
Location information: If you choose to enable location services, we collect approximate or precise location information from your device to provide features like map discovery.
Correspondence: Information in correspondence you send to us, including support requests.

Automatically Collected Information

We automatically collect certain information when you use the Services:

Usage information: How you interact with content, duration and frequency of use, and engagement with other users.
Technical information: IP address, device model, operating system, time zone settings, and unique device identifiers.
Cookies: We use cookies and similar technologies to measure and analyze how you use the Services and to enhance your experience.

Information From Other Sources

We may receive information about you from:

Third-party services: If you choose to sign up or log in using third-party services (e.g., Google, Apple), we may collect your public profile information and email.
Advertising and Measurement Partners: We may receive information from advertisers, publishers, and measurement partners about you and actions you have taken outside the Services, such as websites visited or products purchased. This helps us measure ad effectiveness and deliver personalized ads.
Other users: If you are mentioned in user content or messages.

How We Use Your Information

We use the Information We Collect for the following broad purposes:

To operate and administer the Services: Enabling you to create, share, and consume content (such as saved places and reels) and to interact with other users.
To review, support, improve, and develop the Services: Analyzing usage, conducting research, and training, testing, and improving technology, such as machine learning models and algorithms. This includes scanning and reviewing user content, messages, and associated metadata.
To personalize and customize the Platform: Customizing parts of your experience to show you content, creators, or recommendations we think you will be interested in.
To maintain and enhance safety, security, and stability: Identifying and addressing technical or security issues, detecting abuse, fraud, and illegal activity, and protecting the safety of our community.
To support social functions: Permitting you and others to connect, suggesting accounts to you and others, and facilitating interaction with user content.
To infer additional information about you: Such as your approximate age, gender, and interests, to better tailor the Services.
To provide and improve advertising and marketing: Promoting our Services or third-party products through marketing campaigns, and providing, customizing, and measuring the effectiveness of advertisements. This includes delivering ads on the Platform and measuring your interaction with them.
To communicate with you: Notifying you about changes in our services or providing user support.
To enforce our Terms and Policies: Ensuring compliance with our Terms of Service, Community Guidelines, and other conditions.
To comply with legal obligations: Defending our legal rights and complying with applicable laws (including Singapore's PDPA).
To combine, aggregate, or de-identify Information: For any of the foregoing purposes or for other business analytics.

How We Share Your Information

We do not sell your personal information. We may share information with:

Service Providers: Third-party companies that help us perform business operations (e.g., data hosting, analytics, payment processing).
Advertising, Marketing, and Analytics Partners: We may share information with partners who help us deliver ads, measure their effectiveness, and provide analytics on user engagement.
Affiliates: Within our corporate group as necessary for the purposes set forth in this policy.
Legal Reasons: To comply with the law, respond to court orders, or protect our rights and safety.
Business Transfers: In connection with a merger, acquisition, or sale of assets.
Public: Based on your privacy settings, your user content and profile may be visible to other users.

Your Rights and Choices

Depending on your jurisdiction (such as Singapore), you may have the right to access, correct, or delete your personal information.

Data Security and Retention

We use reasonable measures to protect your information, though no system is 100% secure. We retain info as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

Privacy Policy Updates

We may update this policy periodically. We will notify you of material changes by updating the "Last Updated" date or through other notices.

Contact Us

Questions or requests regarding this Privacy Policy should be addressed to:

Email: [email protected]
Organization: Shophouse AI Pte Ltd